I have not been to Kenya or, indeed, anywhere in Africa. For that reason, The Resident Judge of Port Phillip's trip to Kenya interested me. She has started a special trip blog, The Land of Increasing Sunshine, to record her experiences. I, for one, will read with interest.
Ramana has been to see Philomena and very much enjoyed it. I went to see it with some reluctance; I am a little over-burdened now with this type of tale. As always, Judi Dench was marvelous. Is it possible for her to be otherwise?, and she really drew me into the movie. Segueing, I also find that Ramana and I have a shared love for The Jaguar. The post includes an embedded ad that I enjoyed. Very British. The segue link is, of course, Judi Dench in her roll as M.
Over on Facebook, Caroline Chapman decided top take part in SPC Sunday. This campaign to support Australian canning company SPC apparently began in Newcastle (SPC Sunday campaign began in Merewether) and then went viral. The idea was to use some of SPC's canned fruits in a dish.
In the discussion on the future of SPC, discussion focused on things like union negotiated pay and conditions (that's bad) and the dangers of industry assistance (that's bad too).
In considering these issues, it helps to dig down.
A long time ago now, I complained in a blog post about the way in which the supermarket chain brand products were reducing my choices as a consumer. I said at the time that I was refusing to buy store brands.
I have tried to stick to that, but its very hard. A week or so back, I went into my local Woolworth's store. Among other things, I wanted to buy some bottled or canned fruit for breakfast. Golden Circle was still there, but this time I didn't want pineapple. There was nothing else on the shelves except store brands. I came out without buying anything.
The idea of an SPC Sunday may sound a bit silly. But in the end, when you are dealing with a partial monopsony, the only way to force change lies in consumer choice. Once you get to full monopsony, change is impossible because you don't have choice. So this week, I will try to buy SPC even if I have to travel.
I went down to Coles at Eastgardens and they had SPC! A lot in fact. I bought some.
I quote from the Sydney Morning Herald:
The federal government may have denied SPC Ardmona a $25 million assistance package but shoppers have pulled out their wallets to support the fruit-packing company.
Managing director Peter Kelly said sales over the past week had increased by "more than 50 per cent", helped in part by a social media campaign that encouraged Australians to buy the company's products and share pictures of them online.
“The Shepparton community and our workers have been overwhelmed by this amazing support and have expressed their heartfelt thanks to everyone who has been involved,” Mr Kelly said.
“This has been an incredible example of the power of social media in giving people the opportunity to rally behind something in which they believe.”
The rise began before Sunday's campaign. SPC Sunday seems part of a broader consumer reaction. Quite remarkable, really, and very heartening. SPC needs to build on this. If I were Coca Cola Amatil I would roll out an advertising campaign next week thanking people with lots of shots of fruit and grateful farmers.