I fear that my old colleague Bob Quiggin does not share my beer tastes! Or so I infer from his comment on my opening post in my current campaign. However, his comment includes some very useful material to support my current campaign.
As part of this, Bob wrote:
More seriously, my family possesses what we now call the "Woolworths touch of death". If we find a product that we like, Woolies will take it off the shelves pronto.
Our local man supermarket is also a Woollies, and I have the same feel. Indeed, it is Woolies Eastlakes that launched this current diatribe.
A little while ago Woolies Select brand started to appear on the shelves. I was quite interested The packaging was stylish, the price appeared good.
On planning to buy some tinned fruit I looked at the label - product of China. I stopped and brought SPC.
Don't get me wrong. I do buy overseas produced food. But I prefer to buy Australian or New Zealand first.
Then, thinking about it, I realised that at a time of short self-space, every Select line stopped another line from getting shelf space. Now I know all the business arguments for store labels. It's just that those arguments are in the store's interests, not my own.
So, and subject to one exception that I will outline in a moment, if you want to exert personal discipline on the chains, do not buy their home brands. All you are doing is giving them greater market power.
The exception? For those who are broke, the bottom end of the store lines cannot be so simply rejected. If the difference between principle and practice is putting bacon on the breakfast table, then I say go with practice.
Mind you, bottom price end bacon is generally not as nice. Among other things, it is a lot more watery, making it harder to crisp. There is another story here. Still, for the moment and in the case we are talking about, go for practice.